font_designer: Alejandro Paul

Identa

Identa font

Because we know that you will never get tired of using them and that you will always need a new tool for Identity Design, we created Identa. Conceived to translate corporate and humanist ideals...

Hopfen

Hopfen font

During many years I have been exploring the translation from lettering or calligraphy to type design. Lately I have been designing more big sans and serif families plenty of weight. One of the main...

Wienerin

Wienerin font

The starter point of the Wienerin typeface is based on the work of Austrian designer and artist Carl Otto Czeschka who was part of The Wiener Werkstätte, an early twentieth century association of designers,...

Varietta

Varietta font

Varietta is the result of my fascination with photographing the type designs of some marquees in Spanish markets. In them you can see many letter designs with reversed contrast and in different widths, probably...