font_designer: Arthur Baker

Baker Signet

Baker Signet font

A design on classical lines with subtle but effective calligraphic touches, by Arthur Baker for VGC. The Bold version is used for the Coke logo all over the world.

Sassafras

Sassafras font

Arthur Baker’s display script Sassafras, designed in 1995, is based on the natural inline effect created when writing with a split-metal nibbed pen. Black and white are nicely balanced, giving this calligraphic face a...