font_designer: Chauncey Griffith
Developed from Ionic No.5, this type is the first of Chauncey Griffith’s Linotype Legibility series to be designed for general use, although it achieved (and retains) popularity as a newspaper text face in Sweden.
This typeface was inspired by the font Pabst Heavy, designed by Chauncey Hawley Griffith in 1928 for Linotype. Because of its formal characteristics, recalls the popular Cooper Black and probably was the reaction of...
Giambattista Bodoni (1740–1813) was called the King of Printers and the Bodoni font owes its creation in 1767 to his masterful cutting techniques. Predecessors in a similar style were the typefaces of Pierre Simon...
Before designing this font, C.H. Griffith consulted the results of a survey of optometrists regarding optimal legibility. Excelsior was then presented by Mergenthaler Linotype in 1931 and remains one of the most legible and...
Decreasing width of the American newspaper web led to narrower news columns, and a demand for a more condensed typeface. Reaction from the quiet texture of Excelsior suggested a stronger contrast, more like Regal....
A slightly more refined revival of the Fat Face, as supervised by Chauncey Griffith at Mergenthaler one year after ATF’s Ultra Bodoni.
Bookman, a little lighter than the original, is the ATF version of Phemister’s Antique Old Style, introduced as a textface at the turn of the century.