font_designer: Florent Courtaigne

Liliming

Liliming font

That font was designed for Liliming, a famous Shanghainese feminine fashion brand. As the brand itself, it shows a solid background – a former typewriter machine feeling – and a fresh creative touch.

Fluid

Fluid font

Fluid is an elegant decorative typeface, a contemporary approach of Chinese calligraphy. As if a robot was holding a brush, practicing its digital “Qi”.