font_designer: Hartmut Schaarschmidt

Not serif, nor sans, partly soft, partly crude, but highly individual. Sardo comes with a vivid slanted look resulting from the contrast of its common classic stroke difference and straight thin serifs, adding a...

Retro style is hip, so are early 20th century poster fonts. Size is based on these extra condensed letter forms. In the 19th century the need to communicate commercial messages on limited poster space...