font_designer: Jim Lyles

Tailwind

Tailwind font

The world of aviation is filled with clean and iconic logotypes, yet some of the earlier logotypes were friendly and simple. The Tailwind family finds its origin of inspiration in an early Air Jamaica...

Aspire Narrow

Aspire Narrow font

While the Aspire family finds its roots of inspiration in the ACURA automotive company logo, with its wider base, the Aspire Narrow family condenses those styles into something more suitable for larger bodies of...

Jukebox Hero

Jukebox Hero font

As one of the most popular rock bands of the world, Foreigner has rocked the charts with 10 multi-platinum albums and sixteen top 30 hits in the last 40 years. But one might ask...

Lustra Text

Lustra Text font

The Lustra Text family is the next evolution of our Lustra Family, which finds its origin of inspiration in the HYUNDAI automotive company logo, and from there expands to an 8 font family of...

Lustra

Lustra font

Since the early 1980’s, the automotive industry has been developing geometric/technical style logotypes for car chrome labels. The styles are ripe with inspiration for great font families, but surprisingly, many of these sleek logotypes...

Decade

Decade font

Straying outside of our usual logo driven typestyles, but remaining within typographic styles that have a strong brandable vibe to them comes our Decade font. Spawned from the 1938 book “Letters and Lettering” by...

Aspire Narrow SmallCaps

Aspire Narrow SmallCaps font

While the Aspire SmallCaps family finds its roots of inspiration in the ACURA automotive company logo, with its wider base, the Aspire Narrow SmallCaps family condenses those styles into something more suitable for larger...

Aspire SmallCaps

Aspire SmallCaps font

Geometric/Technical style logotypes have been developed for car chrome labels since the early 1980’s. Many of these sleek logotypes are lacking an expansive family to enhance and express their brand in a richer sense,...

Aspire

Aspire font

Geometric/Technical style logotypes have been developed for car chrome labels since the early 1980’s. The styles are loaded with inspiration for great font families, but surprisingly, many of these sleek logotypes are lacking an...

Midsole

Midsole font

Geometric/Technical style logotypes have been developed for car chrome labels since the early 1980’s, but automobile companies don’t monopolize the style by any means. Shoe companies have a foothold in the geometric sans serif...