font_designer: Martin Lexelius
Oozing of old large neon signs, Borgstrand is retro, strong and selfconfident. Being perfectly balanced in stroke, width and height, it is so versatile you can use it for anything; logos, posters, menus, signs,...
In the late 90’s, there were many German cars coming into Malmö (where I lived at the time). I was blown away by the font on the license plates. So strange, so strong, peculiar...
Malmö Sans was born from the preconception that geometry is neutral, and neutral fonts have a wide application window. No ornaments, no quirks – just clean. Design process: establishing the main proportions, grids and...