font_designer: Morris Benton

ATF Alternate Gothic

ATF Alternate Gothic font

ATF Alternate Gothic is a new, significant digital expansion of Morris Fuller Benton’s classic 1903 type design. Originally available in one bold weight, the metal typeface came in three slightly different widths for flexibility...

ATF Headline Gothic

ATF Headline Gothic font

ATF Headline Gothic cries out to be used in headlines, and that is exactly how it was used after it was first created by American Type Founders in 1936 with newspapers in mind. It...

ATF Garamond

ATF Garamond font

The Garamond family tree has many branches. There are probably more different typefaces bearing the name Garamond than the name of any other type designer. Not only did the punchcutter Claude Garamond set a...

ATF Poster Gothic

ATF Poster Gothic font

ATF Poster Gothic is an expansion of a typeface designed in 1934 by Morris Fuller Benton for American Type Founders. The one-weight design was a slightly condensed display companion to Benton’s ubiquitous Bank Gothic...

ATF Franklin Gothic

ATF Franklin Gothic font

ATF Franklin Gothic® A new take on an old favorite Franklin Gothic has been the quintessential American sans for more than a century. Designed by Morris Fuller Benton and released in 1905 by American...

Bathysphere

Bathysphere font

This steam era typeface, created by Gustav Schroeder in 1884, found popular use on soap box labels and tobacco tins during its initial release. Then, later, a successful and stout revival of Gustav’s face,...

DeLuxe Gothic

DeLuxe Gothic font

Bank Gothic being a longtime font favorite of his, Michael Doret was always disappointed that Morris Fuller Benton’s classic didn’t contain any lowercase characters. So he set out to remedy that by designing his...

Cheltenham Pro

Cheltenham Pro font

Where most typefaces are designed by just one individual, quite a few people have been involved in perfecting Cheltenham over the times. In 1896, the architect Bertram Grosvenor Goodhue created the initial design for...

Cleargothic Pro

Cleargothic Pro font

All SoftMaker webfonts come with at least 500,000 pageviews included. Morris Fuller Benton designed the serifed Clearface typeface for ATF in 1907. He liked the design so much that he also created a flare-serif...