font_designer: Morris Benton
Monotype Broadway
For many type lovers, Broadway is the quintessential Art Deco typeface. Designed as an all-caps typeface in 1927 by Morris Fuller Benton for ATF, it was expanded two years later with a lower case...
Goudy Catalogue
Goudy Catalogue was designed by Morris F. Benton in 1919. A medium weight adaptation of the of the original Goudy design, it is about 15 percent heavier than the Oldstyle.
Engravers’ Old English BT
Designed by Morris Fuller Benton in 1907; an improved version of the familiar nineteenth century blackletter as he had executed it in his Wedding Text.
Cheltenham
Daniel Berkeley Updike seems to have stimulated the architect Bertram G. Goodhue to design the prototype in 1896 for Ingalls Kimball at the Cheltenham Press. Six years later Morris Fuller Benton at ATF developed...
Century Schoolbook
In 1924 Morris Fuller Benton designed for ATF a new variation on his father’s design, Century Oldstyle. Century Schoolbook has become a synonym for readability.
Franklin Gothic
Produced by ATF in 1904, Morris Fuller Benton’s personal version of the heavy sanserifs first made popular by Vincent Figgins in 1830. Franklin Gothic remains popular after over a hundred years of use.
Broadway
In 1928, the application of pure geometric form to sanserifs and slabserifs was in full swing. Morris Fuller Benton applied geometry to the Modern letterform to arrive at Parisian and Broadway for ATF.