font_designer: Tobias Frere-Jones

A type family originally developed for New York’s Whitney Museum, Whitney contends with two different sets of demands: those of editorial typography, and those of public signage.

Every designer has admired the no-nonsense lettering of the American vernacular, those letters of paint, plaster, neon, glass and steel that figure so prominently in the urban landscape. From these humble beginnings came Gotham,...

Every designer has admired the no-nonsense lettering of the American vernacular, those letters of paint, plaster, neon, glass and steel that figure so prominently in the urban landscape. From these humble beginnings came Gotham,...

A succinct family of display faces, Mercury answers the call for a contemporary serif that’s smart, quick, and articulate.

A type family originally developed for New York’s Whitney Museum, Whitney contends with two different sets of demands: those of editorial typography, and those of public signage.

A type family originally developed for New York’s Whitney Museum, Whitney contends with two different sets of demands: those of editorial typography, and those of public signage.

A type family originally developed for New York’s Whitney Museum, Whitney contends with two different sets of demands: those of editorial typography, and those of public signage.

A type family originally developed for New York’s Whitney Museum, Whitney contends with two different sets of demands: those of editorial typography, and those of public signage.

From Tungsten, a typeface that’s disarming instead of pushy, comes a soft-shouldered cousin with an unexpected personality.